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| eMessageX.com specialises in providing online solutions that adhere to the principles of a company's marketing objectives. Each company has specific goals with regard to its customer base - grow its customer base, retain its current customers, acquire new customers and extend branding across all communications. eMessageX.com's solutions are tailored and customised to a company's needs and an online strategy is devised with each need in mind, to ensure that the company's marketing goals are adhered to. |
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| Newsletters are regular customer communications (daily, monthly, quarterly) via e-mail designed to promote brand advocacy, customer retention, and loyalty, whilst newsflashes are ad hoc communications designed to communicate information of immediate value to recipients. Newsflashes are vehicles for special offers and once-off promotions and when quick turn around is essential. |
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| Using email as an effective push strategy for market promotions, one is able to intelligently track customer interaction in real time and customise follow up promotions based on these interactions. eMessageX.com will devise an online marketing campaign and implement it according to a customer's marketing needs. |
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| This solution manages customer events from the invitation phase, through registration and payment, to reminders and post-event thank-you emails and surveys. The entire process is automated, scheduled and all interactions reported on in real time. |
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| A profile management tool can be set up allowing each company to have accurate demographics on its database. The form is pre-populated with the information on hand and recipients can update the profile. This allows for the database to be constantly updated by the recipient. |
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| This solution is used to communicate with a company's customers through their lifecycle with that company, increasing retention and entrenching the relationship. Communications would be sent as soon as an order had been placed, goods received, the recipient's birthday, etc., ensuring that relevant communication is sent and the recipient feels like the customer knows and cares about his/her interactions with that company. |
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| Designed to generate leads through other mediums. The company can advertise on other online newsletters or Web-sites with a clear call-to-action. The recipient then supplies his/her information on a registration page, which then writes to a database. The company can then qualify each lead. |
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By generating leads and prospects, this solution enables a company to grow its customer database through the extended network of existing customers and subscribers and when done correctly can be a highly effective method of customer acquisition. It allows for recipients to enter their friend's email address and name and an email gets sent from the recipient, rather than the company, increasing the chances that the email will be read and eliminating any spam concerns.
The solution also allows recipients to refer a product or a service rather
than the entire newsletter. A link is placed next to the service / product
information where the recipient can enter a friend's email address and
write a personal message. An email would be sent from the recipient
to the friend with the personal message right at the top and the service
/ product information further down.
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The customer intelligence solution allows the customer to complete feedback forms and questionnaires from the web or within an email browser. All information is captured and stored in a database for analysis and inference. The results of the survey are presented to the company in a management report.
The spot poll solution
allows clients to conduct polls in newsletters. Questions and answers
are short and results are shown to each recipient as soon as they submit
their answer. This promotes interactivity between a company and its
customers. |
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| As a value-add to customers, personalised and customised SMSes can be sent to a company's database as reminders. SMSes can also be scheduled if there are recurring reminders that need to be sent.
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